How to excel in a social media crisis (MRM’s Marketing Minute #5)

A lot of businesses – even the big famous ones – don’t realise they need an internet crisis management plan until after their first social media storm strikes. If your company is Tweeting, Facebooking or, uhmm, LinkedIn-ing, you can do yourself a big favour (and give yourself a better chance of sleeping at night) by putting the eight simple steps in this video into your plan. This is a truism: every organisation communicating with any success on the social web will be attacked at some stage. This can range from mild mutterings of criticism by a handful of naysayers to a full-blown mud-hurling fest that can damage your brand. If you find the film useful, please share it using the Twitter and Facebook buttons – and you can see more of MRM’s Marketing Minute here. NB: I refer to this as ‘episode four’ early in the film – who spotted the deliberate mistake? Michael Taggart (@michael_taggart) is head of digital and social at MRM. To be alerted when MRM posts a new marketing or social media tip, please ‘like’ our Facebook...

How to get found on LinkedIn (MRM’s Marketing Minute #4)

Most of us know that it’s possible to optimise a website so that it performs well in Google searches. But most LinkedIn users don’t realise how easy it is to optimise their profiles to do well in LinkedIn searches. This is important because people use the search facility at LinkedIn every day to find professionals and firms when they are looking for a supplier – so being on the front page of search results is going to be very good for businesses and careers. In this short video, MRM’s head of digital, Michael Taggart (@michael_taggart on Twitter), explains the five simple steps you can take today to increase the likelihood of your being found on LinkedIn. If you found this film useful, please share it by using the social sharing buttons above or below. You can also find MRM’s previous short marketing tips here. To be alerted every Monday, when MRM posts a new marketing or social media tip, please ‘like’ our Facebook...

MRM’S MARKETING MINUTE #3: Why mobile is about more than mobile websites

Welcome to the third edition of MRM’s Marketing Minute (previous episodes here), in which MRM’s head of digital and social, Michael Taggart, argues that merely shrinking your website to tablet or smartphone size is not an adequate mobile strategy. Brands should harness the ‘eyes’ and ‘ears’ of mobile devices when providing mobile internet experiences and interactions. Michael will be posting a more detailed blog on how to develop a mobile strategy on Friday. If you’d like to be alerted to this, please ‘like ‘ our Facebook...

Using Twitter Favourites as Your Testimonial Page

This is the second episode of MRM’s Marketing Minute, in which our head of digital, Michael Taggart (@michael_taggart), offers a simple tip to make testimonials on your website more authentic and up-to-date using Twitter. It’s a trick that can work for large international companies, small businesses and everything inbetween. If you like – or dislike – this idea please tell us why in the comments section below…and please share the film using the Twitter and Facebook buttons. Episode one of MRM’s Marketing Minute, which offered tips on how to get best use out of your Twitter profile picture, can be viewed...