Is Ryan Giggs the world’s best publicist?

It’s amazing how any celebrity can still be unaware of the Streisand Effect. We’ve talked about this before (here’s a slidedeck by brand consultant Ian Thomas) but – in short – it’s the spectacular backfiring of an attempt to close something down on the internet. The point being that if the crowd gets wind that you are trying to inhibit its freedom of speech, it will react by talking with far greater volume about the thing you wanted silenced. There are now so many examples of this – some related to injunctions, like Trafigura, and others not, like Streisand’s. There’s even a website called thestreisandeffect.com. Therefore, I can only conclude that Ryan Giggs is one of the world’s savviest publicists who, in the full knowledge of the Streisand Effect, used the internet to announce his (alleged) relationship with Imogen Thomas. There are many judges, lawyers and some politicians now indignantly puffing their rosy cheeks in rage about how wrong it is that the social media mob does not respect the Rule of Law – as if by making this claim they can stop the thing they disagree with. In some cases they might be right and in others they might be wrong – but, in fact, it doesn’t matter. The internet is often anonymous and laws that end at national borders are often unenforceable or non-applicable. It’s simply a truism that you can’t close down internet gossip – and we will not get anywhere as a society until we recognise this fact. I had this argument just before Christmas with a self-regarding solicitor from – believe it or not...

Heard the one about the ‘Streisand Effect’?

[slideshare id=2311411&doc=21october2009-mrm-whosafraidofbarbrastreisand-091021120411-phpapp02] Marketing and media communications teams are likely to become increasingly familiar with the the phenomenon known as the ‘Streisand Effect’ in the coming months and years. This brief presentation – created by MRM for a dinner event hosted by Cofunds – explains what it is and what it means to communications people. We hope you enjoy...