A lot of businesses – even the big famous ones – don’t realise they need an internet crisis management plan until after their first social media storm strikes.

If your company is Tweeting, Facebooking or, uhmm, LinkedIn-ing, you can do yourself a big favour (and give yourself a better chance of sleeping at night) by putting the eight simple steps in this video into your plan.

This is a truism: every organisation communicating with any success on the social web will be attacked at some stage. This can range from mild mutterings of criticism by a handful of naysayers to a full-blown mud-hurling fest that can damage your brand.

If you find the film useful, please share it using the Twitter and Facebook buttons – and you can see more of MRM’s Marketing Minute here.


NB: I refer to this as ‘episode four’ early in the film – who spotted the deliberate mistake?

Michael Taggart (@michael_taggart) is head of digital and social at MRM.

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