London, 16th February 2017: Nava Finance Limited, which is preparing to launch a new next generation consumer lending platform, has appointed MRM, the multi-disciplined financial services specialist communications consultancy, to support its ambitious growth plans.
Nava obtained full regulatory approval from the FCA in January 2017 and will launch in early Q2 2017 when all testing and other preparations are fully completed. The company was co-founded in 2014 by Joseph Dlutowski, Abhai Rajguru and Richard Lee, who between them have over 75 years’ experience in and around financial services.
Reporting to Nava’s CMO, Mark Pearson, MRM is working closely with the company’s co-founders and senior team to develop initiatives that raise brand awareness and deliver multi-channel communications campaigns targeting both mainstream consumers and institutional investors.
The PR and digital activity conducted by MRM forms part of a wider multi-channel marketing and communications campaign, which includes social marketing and digital marketing at the outset before broadening to other non-digital media channels.
Chris Tuite, Associate Director at MRM, said: “Nava Finance is all set to shake up the consumer credit industry. Many existing and potential borrowers in the UK are poorly served due to the polarised, nature of the lending market. Nava is committed to serving the more than 5 million mainstream potential borrowers who are unable to borrow on reasonable terms or borrow at all due to the strict lending criteria of traditional high street banks or penal rates of other short-term specialist lenders. The proposition is exciting and disruptive and the communications brief reflects that. We are delighted to be involved from the outset.”
Mark Pearson, CMO at Nava Finance, said: “MRM’s financial services experience, which spans both the consumer and the corporate sphere, means they are well-positioned to help Nava build its profile among key stakeholders. Their enthusiasm for the brief and their understanding and knowledge of the sector were key factors in our decision to partner with them. We look forward to working with them and delivering an effective integrated PR and marketing campaign that helps to establish Nava as a leading provider of unsecured personal loans in the UK.”
About Nava Finance Ltd.
Nava Finance Ltd is a next generation consumer lending platform built on deep analytics which is used for credit and other underwriting processes. Nava sources loan funding from institutional investors and manages the process of sourcing and underwriting borrowers.
Nava’s credit expertise means that it is able to offer responsible lending to a broad range of borrowers, including those that may score well on affordability but have less than perfect credit histories. With Nava’s single product focus, its customers are not cross-sold, up-sold or mis-sold any additional financial products or services. Nava Finance Limited is authorised and regulated by the Financial Conduct Authority under firm reference number 734925.
Contact the Press Office
All enquiries from the media should be directed to Nava’s Press Office: email@example.com
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