Aegon Ireland appoints MRM as retained PR agency

Aegon Ireland, centre for the manufacture of unit-linked guarantees in Europe, has appointed MRM to look after media relations and digital communications for its offshore business headquartered in Dublin.

The MRM account team will be led by founding director Andrew Appleyard, and will work closely with the sales and marketing team. MRM Associate Director Emma Evans and head of social and digital Michael Taggart will have day-to-day responsibility for managing a wide ranging media relations programme covering both traditional and social media.

Commenting on the appointment, Gavin Casey, Aegon said: “We were impressed with MRM’s integrated approach which complements our other sales and marketing activity. We believe that we’ve found a media partner with the right skills, track record and knowledge of the UK retirement and savings market. ”

Emma Evans added: “Aegon Ireland has a compelling retirement income proposition. We are excited about working with the team and in playing our part to help it reach its key target audiences via traditional as well as digital media.”