This week's lucky links are…

There is at least one person at MRM for which this is an invaluable tool – the Laughing Squid sums it up as a ‘handy Nerd Venn Diagram to help determine if you are a Geek, Dork or Dweeb’. We decided the person in question is most definitely a Geek.

Standard Life to target 28 – 40 year olds with new ‘simple’ pension product and sponsorship of TV channel Dave – can’t wait to see the ads for this, ahem.

MRM loves a good swingometer so we were delighted to see it make a come back (of sorts) in the Guardian with the ˜Blairometer’, which measures negative and positive tweets around Tony Blair’s appearance at the Chilcot inquiry.

This latest research from Strategy Eye finds that only 4% of Spotify users are paying subscribers, but the firm says they need between 10-12% in order to be sustainable.  If revolutionary firms like this are failing to entice paying members, what’s in store for the future of music?

Planning to start  your own blog, perchance? Then Mashable’s guide to getting the most out of what the web has to offer is here to help.  It includes great links for free templates, learning basic HTML and design ideas, well worth a gander.

Putting the mountain of  hype to one side for a moment, Media Week takes a practical look at the iPad and its implications for print media.