NAVA FINANCE LIMITED APPOINTS LEADING MEDIA BUYING AGENCY
London, 23rd February 2017: Nava Finance Limited has appointed one of the leading global media planning and buying agencies, PHD, to its marketing agency roster.
PHD is part of Omnicom Media Group and has a diverse mix of clients ranging from early stage businesses such as UK online estate agent Purple Bricks to the likes of Warner Bros, VW and Virgin Atlantic.
PHD will be responsible for Nava Finance Limited’s media strategy, planning and buying duties, which will initially focus on data-driven digital channels, including PPC, affiliate and SEO. This activity will target a broad audience and support the launch of Nava Finance Limited’s consumer lending platform, which is planned for early 2017 following recent approval by the FCA.
Over the next three years Nava Finance Limited has planned to integrate above-the-line marketing into its multi-channel campaigns, rapidly expanding to multi-million pound annual budgets.
The PHD team will report to Nava Finance Limited’s CMO, Mark Pearson, who has also recently enlisted the support of creative agency Snap London and multi-disciplined financial services specialist communications consultancy, MRM.
Nava Finance Limited was co-founded in 2014 by Joseph Dlutowski, Abhai Rajguru and Richard Lee, who between them have over 75 years’ experience in and around financial services.
Jake Hayter, Business Director at PHD UK, commented: “We have a wealth of experience working with challenger brands to drive innovation in the financial services industry. We look forward to applying our expertise in this area to establish the Nava Finance Limited brand as an exciting alternative to traditional high street banks when it comes to unsecured personal loans.
“The senior team at Nava Finance Limited are extremely passionate about creating a customer-led proposition that better serves the needs of borrowers and we believe this forms the basis for a very compelling and refreshing media campaign.”
Mark Pearson, CMO at Nava Finance Limited, said: “To ensure we achieve maximum exposure and impact with our market it is important that we have an effective, co-ordinated media planning and buying strategy.
“With this in mind we have decided to appoint PHD, who provided us with the clearest and most coherent vision for building a multi-channel campaign that will encourage borrowers to seek out Nava Finance Limited and its flexible loans offer.”
ENDS
About Nava Finance Limited
Nava Finance Limited is a next generation consumer lending platform built on deep analytics which is used for credit and other underwriting processes. Nava Finance Limited sources loan funding from institutional investors and manages the process of sourcing and underwriting borrowers.
Nava Finance Limited’s credit expertise means that it is able to offer responsible lending to a broad range of borrowers, including those that may score well on affordability but have less than perfect credit histories. With Nava Finance Limited’s single product focus, its customers are not cross-sold, up-sold or mis-sold any additional financial products or services. Nava Finance Limited is authorised and regulated by the Financial Conduct Authority under firm reference number 734925.
Website: Navaloans.com
Contact the Press Office
All enquiries from the media should be directed to Nava Finance Limited’s Press Office: nava@mrm-london.com
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