Shawbrook Bank appoints MRM to help raise awareness of its personal loans proposition

Shawbrook Bank has appointed financial services communications and PR agency, MRM, to help raise awareness of its personal loans proposition. The appointment is part of the specialist lending and savings bank’s plan to grow its presence in the direct to consumer sector, building on its market-leading savings products.
The bank wants to turn the personal loan market on its head and disrupt status quo of so-called ‘teaser rates’. Teaser interest rates are widely used to advertise and market loans but can be misleading as often they are not the rates borrowers are actually offered. MRM will be launching a media relations and digital campaign to educate consumers and call for greater transparency in how loans are marketed.
 The new brief will be led by Chris Tuite, MRM’s Head of Consumer Finance. Announcing the appointment, Tuite said: “This is a hugely exciting brief for us. Shawbrook genuinely wants to do things differently and challenge the status quo in personal loans. It’s a perfect fit for MRM as it plays to our core strengths in personal finance and wider consumer communications campaigns. Shawbrook has laudable ambitions and we can’t wait to get started.”
 Sally Sommers, Marketing Director – Consumer, Shawbrook Bank said:
“We ran a comprehensive tender process to find an agency that could help us to drive awareness and consideration of Shawbrook’s personal loans while also disrupting the market status quo of unfair teaser rate advertising. MRM’s passion and creativity shone through and they are the perfect fit for us to take our campaign beyond the money pages and to a much wider consumer audience. MRM’s integrated approach and experience was perfectly aligned to our ambitions and we look forward to working together.”