Beaufort Group appoints MRM to support growth ambitions

Beaufort Group has appointed MRM – the financial services communications consultancy – to drive brand recognition across the market.

Established in 2012, the Group offers financial advice through Beaufort Financial, a growing nationwide partnership of IFAs, and runs a discretionary fund management business, Beaufort Investment. Last year the firm saw assets under management go through the £1billion mark.

The firm’s long-term strategy is to grow its adviser network to include more ambitious regional firms and to grow the investment business. MRM will focus on implementing a targeted media programme that supports these objectives.

Commenting on the appointment, Simon Goldthorpe, Chairman of Beaufort Group, says: “Developing collaborative and productive partnerships that create opportunities is hugely important to us as a business, and our relationship with MRM is yet another example of this. We have a clear plan for long-term growth in place and, with their deep knowledge and connections within the space we operate, appointing MRM was an obvious decision. Their creative and proactive approach to communications is just what we need to raise awareness of our business and demonstrate what makes us different.”

Andrew Appleyard, Managing Director at MRM, says: “Beaufort Group has been an established name in the financial advice and investment space for some time. The team’s enthusiasm and ambition for growth makes them just the sort of organisation we want to work with – we look forward to supporting them as they continue to expand their compelling proposition over the next few years.”