The unsociable FSA's Dr Pepper moment

The Financial Services Authority’s (FSA) latest guidance (this link downloads a PDF of the guidance, by the way) on the application of social web tools by regulated businesses was issued a couple of weeks ago. Yesterday, I was given the chance to offer my view as part of BrightTalk’s Thought Leadership Live programme.

In The unsociable FSA’s Dr Pepper moment webcast, I explain why I think the FSA’s stance is counter-inuitive to its statutory objectives and principles, why the application of social tools can increase confidence in the market and improve consumer protection, and suggest three principles by which regulated businesses might consider adopting in their approach to the use of social media.