Isa season continues to swamp the weekend money sections

The weekend money sections carried on the Isa train with little change in the allocation of column inches to topics. Investments and savings stories continued to steal the show with focus on Isa season continuing unabated.  Investment stories accounted for 27 per cent (marginally up from 25 per cent last week) and savings stories took 18 per cent (down from 19 per cent).

Savings stories that caught our eye included Rupert Jones’s (@rupert_jones) run down in the Guardian (@guardianmoney) of the fresh crop of high-paying Isa deals. Jeff Prestridge (@jeffprestridge) in the Mail on Sunday also focused on the swathes of new products that the big banks and building societies are bringing to market to tempt savers to part with their £5,100 allowance.

A non-Isa related story of interest was Julian Knight (@ukmoneyguru) and Maryrose Fison’s (@maryrosefison) report in the Independent on Sunday on how to fight back against banks which have been rewarding their better-off customers at the expense of poorer ones.

On the investment side, the Sunday Telegraph asked Citywire to pick three funds as the top income producing funds for your Isa, which ranged from UK-centric to a global fund. Mark Atherton (@MarkAthertonTim) in the Times looked at investing in the US and sees that 2011 is looking like a positive year for investors.

 The rest of the scores this week were as follows:

Charity                  2%

Credit cards        6%

Fraud/scams      0%

IFAs                       2%

Insurance            8%

Investment        27%

Mortgages          12%

Pensions              5%

Property              5%

Regulation          4%

Savings                 18%

Tax                         6%

Utilities                 5%