MRM appointed by BNY Mellon on Newton account

BNY Mellon has appointed financial services specialist MRM as its retained PR agency for Newton Investment Management following a competitive pitch process.

As part of BNY Mellon Investment Management, Newton is a London-based global investment management company with assets under management of more than £45 billion.  Newton’s group of affiliated companies provides a broad range of award-winning investment products and services to individuals, pension funds, charities and corporations.

Led by founding director Andrew Appleyard and account director Jon Atkins, the MRM team will work alongside Newton’s well respected in-house PR and marketing professionals on a range of ideas and initiatives designed to help raise the profile of the business across key markets.

Commenting on the appointment, Vee Montebello, Senior Communications Manager at BNY Mellon, said: “We were greatly impressed with MRM throughout the pitch process. The team’s in-depth knowledge of our business, the wider industry and the issues it is facing really set them apart and we look forward to benefiting from the creativity, passion and energy they have demonstrated in all our dealings with them.”

Andrew Appleyard said: “Newton is one of the UK’s leading asset management companies. The business is highly regarded across the industry and the communications team is one of the most experienced and respected in the market. I have followed its progress with interest for many years and it gives me enormous pleasure to be able to say it is now a client of MRM.”