Back o' the net guest blog by Mike Richards, Capital City Media

In three days’ time the World Cup starts.  It lasts, even if you’re English, for four weeks.  During this time many people you thought had died will be wheeled in (literally in some cases) to become a pundit on our television screens.  These people are not unlike the pundits one sees and hears in the media talking about the economy and financial services generally.

In Investment Week these roles are reversed: Chelsea (no relation) Financial Services’ Darius McDermott ;  Incisive’s own Jon ‘Hammer’ Cudby and Lawrence Gosling, erstwhile leader of the Shed, and F&C’s Hibs season ticket-holder John Yule predicting football scores each week.

I’d like to see this taken a step further and find out who Warren Buffett not only fancies for the World Cup, but what his weekly prediction on the Vauxhall Conference clashes are; I’d like to see CNBC Mad Money’s Jim Cramer giving his view on Millwall’s chances in the Championship next year and George Soros’ thoughts on Wayne Rooney’s vituperative behaviour and how he’s buying soap shares pre-the big kick off.

Although Messrs McDermott, Yule, Cudby & Gosling can straddle both fields it couldn’t go the other way.  I think it’ll be a long time after the World Cup has been and gone before we hear about why John Terry will be buying Liontrust’s Income fund rather than Neil Woodford or Rio Ferdinand talking about the recent departure of two Schroders fund managers to RWC . Sadly Rio probably thinks Schroders makes kitchens and RWC is a type of toilet.

Either way, Schweinsteiger is a difficult name to spell – even if you’re Warren Buffett.