Banque Havilland appoints MRM to boost brand awareness

Banque Havilland S.A., the independent private bank, has appointed financial services specialist, MRM, as its retained PR agency.

The bank, which has its head office in Luxembourg, was established in 2009 by the Rowland family due to their desire to create a private bank with whom they would personally like to bank. As well as providing traditional banking services for ultra high net worth clients, the bank also provides clients with portfolio management and the opportunity to co-invest in several projects with the family.

Led by founding director Andrew Appleyard, the MRM team will work closely with the senior management team at Banque Havilland on a range of initiatives designed to help raise the profile of the business across key markets.

Commenting on the appointment, Nicholas Parker, chief executive officer of private banking at Banque Havilland S.A., said: “There is clearly a great opportunity for Banque Havilland in the private banking sector and we need a communications agency that understands this market better than anyone else.

“The team at MRM has a strong reputation in the financial services industry and we are looking forward to working with them as we develop the business.”

Andrew Appleyard added: “Banque Havilland is an interesting and ambitious business with a unique story to tell. Still in its infancy, the bank is at an exciting stage in its development and we look forward to working with Nick and the team to help ensure it is told in the best way possible.”