From the young to the old: the weekend money section review

Last weekend’s money sections were focused on pensions, savings and investments with each sector scoring 20 per cent apiece. Investments have historically accounted for around this level but savings and pensions have seen a jump in the column inches they received. We have donned our dearstalker headgear in honour of the one and only Mr Holmes to investigate the reason for this swing in popularity.

The answer we have found is twofold – the launch of the Junior Isa and the state pension reform.

The weekend papers went to town on the state pension reform (also mentioned in our mid week money blog last week). The Sunday Times, The Guardian, The Independent on Sunday, The Times,   The FT Weekend and The Sunday Telegraph all covered the pensions news with details of who the winner and losers will be. Hurray for women as they seemed to be doing alright out of the changes.

Junior Isas also stole the show at the weekend with their launch next year being covered by many of the nationals. Simon Read (@Simonread)  in The Independent warned that tampering with children’s savings is leaving parents confused, while Holly Thomas at the Sunday Express covered the news positively. However, Thomas also warned savers away  from cleverly named savings accounts (diamond and reward saver are two such classics) as these accounts could still offer poor returns.

A roundup of all the topics was as follows:

Charity                  3%

Credit cards        3%

Fraud/scams      8%

IFAs                       0%

Insurance            3%

Investment        20%

Mortgages          10%

Pensions              20%

Regulation          2%

Savings                 20%

Tax                         8%

Utilities                 3%