Heard the one about the 'Streisand Effect'?

[slideshare id=2311411&doc=21october2009-mrm-whosafraidofbarbrastreisand-091021120411-phpapp02]

Marketing and media communications teams are likely to become increasingly familiar with the the phenomenon known as the ‘Streisand Effect’ in the coming months and years.

This brief presentation – created by MRM for a dinner event hosted by Cofunds – explains what it is and what it means to communications people.

We hope you enjoy it.