How to build an (IFA) brand

[slideshare id=2557865&doc=howtobuildanifabrand-091122065736-phpapp01]

I was privileged enough to be invited to deliver a presentation to a group of independent financial advice (IFA) business leaders last week at an event near Birmingham.

The issue I was asked to address was ‘How to build an IFA brand’. These visuals are my way of addressing the issue.

Given the changing nature of the communications landscape – which we’ve already covered in our recent post here – it struck me that businesses of any size are now in a much stronger position to build sustainable brands. The visuals suggests what to concentrate on to build a brand – any brand – in such a dynamic consumer environment.