Why trust works both ways
MRM’s Katy Allison looks at the significance of trust in a financial services world. Do you trust your friends? Your…
What’s happening
Is the Money Advice Service working?
MRM’S Jon Atkins weighs up the public and press reaction to the Government’s free Money Advice Service. Three months since…
MRM promotes Ommanney to Consultant
MRM, the financial services PR consultancy, has promoted Cat Ommanney to the position of consultant with immediate effect. Prior to…
Hackgate and the need to 'be good', not just 'do good'
“The hacking scandal has shown some of the awful consequences of the powerful shirking their responsibility… in the space of…
By Jenny Crossland
SOCIAL MEDIA CASE STUDY: How KFC nailed a crisis with good communications
A few weeks ago, we laid out MRM’s eight step plan for dealing with a social media crisis. In our…
How financial services can hit their social media sweetspot
Here’s a little presentation we gave recently, which hopefully explains three things: 1. Why the world of business communications has…
Will the City of London break its social media gagging order?
As is so often the case in social media, we can only predict what will happen in the UK by…
MRM adds to senior team with Atkins hire
MRM has strengthened its senior team with the appointment of Jon Atkins. Atkins, who joins from MHP where he was…
How to excel in a social media crisis (MRM's Marketing Minute #5)
A lot of businesses – even the big famous ones – don’t realise they need an internet crisis management plan…
Why Lord Sugar’s apps stank – and how you can do better
Did you watch the cack-handed attempts of the contestants to build a mobile app on Wednesday’s episode of The Apprentice?…
Financial Definitions for dummies
Having been introduced to the financial sector less than a year ago when I joined MRM I was amazed at…
How to get found on LinkedIn (MRM's Marketing Minute #4)
Most of us know that it’s possible to optimise a website so that it performs well in Google searches. But most LinkedIn…