Why context, not content, is king in the mobile revolution
If you caught the most recent MRM’s Marketing Minute you’ll have seen me – freshly decorated with a sunburnt nose – blethering about…
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MRM'S MARKETING MINUTE #3: Why mobile is about more than mobile websites
Welcome to the third edition of MRM’s Marketing Minute (previous episodes here), in which MRM’s head of digital and social,…
Ten ways social media has enriched my life this year
One of the reasons some big, serious organisations don’t like social media is that it’s supposedly “frivolous” and “just a…
Tax stories swamp the mid-week money sections
The mid-week’s money sections saw tax stories leap to the top of the leaderboard, accounting for 35 per cent of…
Investment and Junior Isas – the weekend money sections blog
This weekend saw investment stories back on top, having increased from 22 per cent to account for 30 per cent…
Using Twitter Favourites as Your Testimonial Page
This is the second episode of MRM’s Marketing Minute, in which our head of digital, Michael Taggart (@michael_taggart), offers a simple…
Why a Facebook Fan Page can't replace your website
Five years ago, everyone was talking about Facebook. Now everyone’s talking about…Facebook. Yes, it lasted – and, according to today’s…
Taxing the Budget –it’s the weekend papers blog
As was only to be expected following Budget week, the money sections of this weekend’s newspapers guided readers through the…
MRM's Marketing Minute – Episode 1: Twitter avatars for business
Presenting the first of our new weekly series of bite-sized vodcasts on some of the useful marketing tips we’ve picked…
How the social web has choked traditional marketing
There was a time when people would walk past a huge, colourful billboard with Coca Cola emblazoned all over it…
Tax on top in the mid-week money sections
Unsurprisingly, in the run up to ‘George’s big day’ the mid-week money sections saw a rally in tax and savings…
Isas and insurance in the weekend money blog
This weekend’s money sections were quite an interesting mishmash of topics, ranging from Japan to Isas to insurance. Looking at…