Social media ROI (part 1/3)

How do you demonstrate the financial benefits of social media to your boss; the so-called return on investment?

MRM’s head of digital and social Michael Taggart gave a talk on how to identify the R.O.I of social media at the recent MRM Breakfast Briefing.

Below is the first of three parts.

Click here for part two and here for part three.

[youtube]http://www.youtube.com/watch?v=4x-fcjJHuBo&context=C374144eADOEgsToPDskLXiHaMqDmjZIIvlENAWJFU[/youtube]