MRM'S MARKETING MINUTE #3: Why mobile is about more than mobile websites

Welcome to the third edition of MRM’s Marketing Minute (previous episodes here), in which MRM’s head of digital and social, Michael Taggart, argues that merely shrinking your website to tablet or smartphone size is not an adequate mobile strategy.

Brands should harness the ‘eyes’ and ‘ears’ of mobile devices when providing mobile internet experiences and interactions.

[youtube]http://www.youtube.com/watch?v=_X6zgH9MD1M[/youtube]

Michael will be posting a more detailed blog on how to develop a mobile strategy on Friday. If you’d like to be alerted to this, please ‘like ‘ our Facebook page.