Cofunds exceeds £25bn AUA milestone

Cofunds, the leading independent platform for financial planning has broken the £25bn assets under administration (AUA) barrier. 
This increase in AUA follows on from a very successful past 12 months where Cofunds reached £20bn in September 2009 and consolidated its lead as the highest selling platform for the third quarter running in Q4 2009.
2010 has already seen Cofunds working to use its overall scale and resources to support advisers by launching services such as the Research Centre and the Cofunds Pension Account, in direct response to advisers’ feedback, to enable them to carry out their work more easily.
Cofunds also plans to begin the process of bringing pricing flexibility to market later this year, by offering both bundled and unbundled solutions; this would give advisers a choice so they can offer the solution that best fits their individual clients’ needs.
Alastair Conway, Sales & Marketing Director at Cofunds said “We could not have reached the milestone of £25bn AUA without the backing of advisers and will continue to work closely with them to support their financial planning process. We are constantly striving to create technology based solutions that enable our advisers to do their day-to-day tasks more easily and efficiently as we will only continue to thrive as a business if advisers themselves thrive.
“We are also working to improve our existing service offering by reviewing our website to ensure the user experience better matches the business processes of advisers to enable them to work more efficiently. Another aim is to join the Research Centre with the online trading functionality, so once advisers have built a portfolio for his client or amended their asset allocation, they can then execute the applicable trades as easily and quickly as possible.”