Legg Mason hires new Head of International Marketing

Legg Mason Inc., (NYSE:LM) announces the appointment of Rick Andrews as the Head of International Marketing reporting directly to Matthew Schiffman, Global Head of Marketing. Mr. Andrews will be based in Legg Mason’s London office effective February 22, 2016.
Mr. Andrews will be responsible for developing and implementing Legg Mason’s marketing strategy across Europe, Asia, Australia and South America.
Following his role as Interim Global Head of Marketing at Aviva Investors, Mr. Andrews most recently served as a consultant where he led the reorganisation of the firm’s Global Business Development function.
Mr. Andrews has had an extensive and distinguished career in the asset management industry. He joins Legg Mason with significant global marketing and management experience  gained from positions at Credit Suisse Asset Management as Global Head of Marketing; BlackRock where he was Head of iShares Marketing in Europe and subsequently Regional Chief Marketing Officer; Cofunds and Merrill Lynch Investment Managers.
‘Rick will be a valuable asset as we continue to grow our businesses globally’, said Mr. Schiffman. ‘Our global client base needs increased choice for investment strategy, product, investment vehicle and distribution access, and it is critical that our marketing strategy supports our efforts to deliver that proposition. His  deep experience across investment product categories and understanding of the unique needs of different international distribution channels will be invaluable to Legg Mason in our continued efforts to refine and implement our global marketing strategy.’
Commenting on his new appointment, Mr. Andrews said:
‘I couldn’t be joining Legg Mason at a more exciting time. Their recent acquisitions, commitment to the international asset management business coupled with their affiliate structure gives them a huge advantage and sets them apart from many others in the industry. ‘