MRM CHOSEN TO SPEARHEAD GENLIFE PUBLIC RELATIONS & PUBLIC AFFAIRS CAMPAIGN

 
Workplace pensions and savings provider, GenLife, has hired financial services specialists MRM to manage its media relations, public affairs and social and digital media strategy in the run-up to the pension auto enrolment deadline in 2018.
Following regulatory and legislative changes in the pension industry, all UK companies will soon be required to automatically enrol staff into a pension scheme. GenLife aims to support small businesses by offering a pension and savings portal that will ensure they meet the auto enrolment deadline.
MRM director, Andrew Appleyard will lead the seven-strong account team that will include, Senior Consultant, Mark Gee, the firm’s Head of Digital, Michael Taggart and former Senior Associate at the FCA and current Head of Public & Regulatory Affairs, Havard Hughes.
Founder and Managing Director of GenLife, Nick Ayton, commented: “The retirement landscape is moving in exciting new directions and we want to play a pivotal role in helping to shape the future. To do this effectively requires us to engage with a diverse range of stakeholders through a wide range of channels, something the team at MRM has proved it is extremely well placed to do.”
Andrew Appleyard, Director at MRM, said: “Nick and the team at GenLife have a compelling vision for the future of workplace pensions and benefits that through cutting edge technology will enable businesses at the very smallest end of the spectrum to meet their legal requirements and much more. Through a multi-channel approach, which draws on skills from across the agency, the team and I are looking forward to helping bring that vision alive and in doing so positioning GenLife as the go to partner for small businesses and their advisers.”