Novia appoints MRM for comms support

Novia, the adviser-focused platform business, has appointed financial services specialist MRM as its retained public relations consultancy with immediate effect.

The decision to appoint MRM comes on the back of a number of significant changes at Novia which include new ownership as well as a refreshed and restructured leadership team under recently appointed CEO Patrick Mill. In addition to day-to-day press office support the agency’s remit will include creative campaigns and initiatives designed to build Novia’s profile within the financial adviser community.

Andrew Appleyard, CEO of MRM Group, will lead the agency’s team and report to Novia’s new marketing director Garry Mcluckie, who said:

“It was important for us to partner with an agency that has the necessary skills, experience and enthusiasm to support the business through this important next phase of growth and development. Andrew and the team at MRM have all those things, and much more, and we are looking forward to seeing what we can do together.”

Andrew Appleyard said: “With a new ownership structure in place and an ambitious new leadership team at the helm, Novia is perfectly positioned to build on its impressive heritage to become a leading player in the platform space. This is a tremendous win for us, and a great opportunity to help them ensure their best years are ahead.”